Pit a Pet is a mobile app designed to support pet owners with everyday care, from health tracking and training guidance to finding reliable services and capturing memories. As pet ownership continues to rise, this app's goal was to explore how thoughtful UX can reduce daily stressors and strengthen the bond between human and pet.

🧱 Laying the Foundation

Project Background & Problems

Pet ownership in the U.S. has grown significantly over the past three decades. As of 2023, 66% of U.S. households (86.9 million homes) own a pet. Many consider them family, yet ownership brings real challenges: from daily messes and vet expenses to training and travel logistics.

According to a 2023 study by Forbes Advisor:

• 54% of dog owners report having some regrets about getting a dog

• Common stressors include cleaning (27%), care logistics (26%), and cost (24%)

These pain points revealed a real opportunity to design an app that could make everyday pet care feel more manageable and supportive.

Concept Overview

To address these real-world challenges, the concept of Pit a Pet was created as a supportive tool that helps pet owners manage their pets’ health, daily routines, and special memories all in one place.

The app brings essential information, actions, and emotional touchpoints into a single, user-friendly system.

A name and tagline of an app

• App Name: Pit a Pet (Pit a pat + A pet)
  The name communicates warmth and emphasizes the bond between owners and their pets.

• Tagline: “Pets make your life better.”
  A simple reminder that pets bring not just joy, but deep companionship and emotional value.

1. 🐶 Dog Training Education
   Offer guided articles, videos, and tips to help owners learn training techniques at their own pace.

2. 💊 Medical Records Management
   Log vet visits, vaccinations, medications, and track overall health easily.

3. 📍 Care Center Finder
   Location-based recommendations for daycare, boarding, grooming, and veterinary services.

4. 📸 Memory & Moment Recording
   A dedicated space to save photos, track milestones, and revisit shared experiences.

Main target user 

Millennial and GenX Pet(Dogs) owners who are concerned about their pet’s well-being but struggle with a lack of knowledge on how to raise their pets. 

Sitemap

Wireframe

Early wireframes focused on clarity and a predictable layout, ensuring users could quickly interpret available actions from the first interaction.

Low-fidelity Prototype

🔗 View Low-fidelity Prototype for Pit a Pet

Key Mockups

The visual direction emphasizes warmth, closeness, and clarity through soft color palettes, card-based layouts, and friendly typography.

After crafting the visual direction of the app through key mockups, I shifted focus to translating each core feature into a clear, user-friendly flow.

This is how the app’s main functions are implemented across screens, tying together design and functionality to create a cohesive user experience.

High-Fidelity Prototype

This prototype showcases the visual style, structure, and user flow, aiming to create a seamless and intuitive experience from start to finish.

🔗 View full High-Fidelity Prototype for Pit a Pet

Even though this was a simplified, concept-focused project, I ended up doing more refining and problem-solving than I initially expected, which turned out to be a great thing. As I worked through the app’s features, I often rethought how things were structured or added new screens or elements to improve clarity and usability.

While I didn’t conduct formal user testing, I made it a point to reflect as I went, identifying missing elements and revising screens to make the experience clearer and more cohesive. That ongoing adjustment became an important part of the process, understanding the necessity of continuous revising based on the reflection to improve usability.

If this were a real product, the next step would be usability testing to validate the design and uncover insights from real users, something I’d look forward to if I were involved in the real project.